Art Direction, Graphic Design, Packaging

The concept for the travel guide is based on the idea of collecting tips and guides for travelling to Lisbon purely on user generated content. We encouraged people visiting Lisbon for a time period of a few months to add the #totemytriplisbon to all the posts they made about Lisbon on Instagram. All participants received a travel book and a tote bag to promote the concept and to encourage people to share their best tips and guides for Lisbon. The concept can be adapted to all destinations using the generic #totemytrip